Ted Fons

Welcome Topeka & Shawnee and Las Vegas-Clark County to Patron Point
Date: December 6, 2017
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You might have already seen our news that the Topeka & Shawnee County Public Library and Las Vegas-Clark County Library District have both selected Patron Point to strengthen their marketing toolset. You can read more about it in the Topeka & Shawnee Press Release and the Las Vegas-Clark County Library District Press Release. It’s been […]

Partnering with Libraries and Vendors: API Technology and More
Date: March 31, 2017
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We recently launched a partnership with The Ferguson Library to dramatically improve the accuracy and effectiveness of library card renewal campaigns using API technology with Ferguson’s Sierra integrated library system. Their ILS vendor Innovative Interfaces asked me to talk about our experience on their blog. It’s been an fun and incredibly worth-while project. We are […]

Data That Changes Behavior
Date: November 3, 2016
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As librarians, we fall in love with data. At the same time, we sometimes fail to use it in meaningful ways. The key is to use the data we work so hard to collect a basis for change; changing our services in a meaningful way. As an ILS product manager, I once spent endless hours […]

Into the Hands of the Reader: Solutions for Web Visibility
Date: July 28, 2016
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This is the third and last in our series on web visibility and libraries. Now it’s time to talk about solutions.  In my earlier posts I reviewed the main problem of the lack of library visibility on the web.  And when I say “library visibility”, I mean all of the wonderful stuff that libraries provide: […]

Into The Hands of the Reader : Library Assets & Search Engines
Date: June 30, 2016
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This is part two of my blog posts on the issue of library visibility on the web. As part of the background for the in-depth research article for Library Technology Reports, I talked to Rachel Fewell at the Denver Public library to understand the motivations of librarians who are thinking about reaching their customers through the […]

Into the Hands of the Reader: Libraries on the Web
Date: June 14, 2016
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After participating for years in industry working groups and product teams wrestling with the problem of getting library offerings better positioned in search engine results, I’ve spent the last six months or so stepping back to look at the process.  I’ve written a research article on this topic for ALA Techsource’s Library Technology Reports and […]

Enough about You! Let’s Talk About the Patron
Date: December 28, 2015
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All of us have one of “those friends”.  You know, “those friends” who are really good at talking about themselves?  Every conversation gravitates to and revolves around them.  And no matter how interesting they or their stories are, the conversation soon becomes a chore.  If you actually try to ask a question or make a […]

Welcome To The Third Chapter…
Date: November 30, 2015
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Welcome to the Third Chapter Blog; a place where we will share our thoughts on the library landscape in general and to explore problems and solutions facing libraries today. For the inaugural blog post I’m going to share some of my thoughts on the role of trust in serving libraries, and then turn the forum […]